Wipro launches 14-inch Ultrabook, the Wipro e.go Aero Ultra

Wipro has launched its first Ultrabook, the Wipro e.go Aero Ultra, which it is calling “India’s slimmest and first 14-inch Ultrabook.” It has launched two other 11.6-inch models in its e.go Aero range, namely, the Aero Alpha and Aero Book. According to Wipro, the e.go Aero range is priced between Rs. 39,900 to Rs. 49,000. Many details have not been revealed yet, including exact availability.

The Wipro e.go Aero Ultra has a magnesium alloy frame, weighs, 1.7 kg, and measures in at a 19.3mm thickness – which while not the slimmest 14-inch Ultrabook, is relatively thin. The e.go Aero Ultra presumably bears a second-generation Intel Core processor, 4GB of RAM, a 500GB hard disk, and comes with Windows 7 with Microsoft Office Starter pre-installed. Other features include an isolation keyboard, multi-gesture touch pad, Intel Rapid Start, Intel Smart Response and Intel Smart Connect features, for instant-boot and always connected features.

Wipro describes the e.go Aero Alpha as an ‘efficient, optimal and light notebook,’ and supposedly features Intel Core processors. It will be available in pristine white, and feature contoured edges on its clamshell design. The e.go Aero Book is being called “an extremely powerful, yet incredibly light notebook,” and reportedly features 2nd Generation Intel Core i5 processors, and a planner-book styling.

Speaking about the new Wipro e.go Aero range, Ashok Tripathy, VP & Business Head, Wipro Systems & Technologies and IAS, said:

“e.go is a product for the progressive Indian on the move. We recognize that there is an increasing need for lightweight, powerful yet affordable laptops. e.go Aero is a stunning ultraportable range, packed with features which will appeal to the evolved user.”

Debjani Ghosh, Managing Director, Sales and Marketing Group, Intel South Asia, also commented on Wipro’s launch:

“Intel is transforming the computing experience yet again with the introduction of Ultrabook devices. Ultrabooks offer a secure, immersive and responsive user experience and deliver no-compromise mobility all in thin, light and elegant form factors. We are delighted with the launch of the e.go aero range and especially the e.go Aero Ultra in India by Wipro, which marks the beginning of an exciting journey in personal computing.”

Wipro Infotech, the India, Middle East and Africa IT Business unit of Wipro Ltd today launched a series of ultra-portable notebooks, which includes the country's slimmest and first 14 inch ultrabook called the AeroUltra. The range comprises of Aero Alpha, Aero Book and Aero Ultra. 

Aero Ultra comes with with about 19.3mm thickness, making it the slimmest notebook in the 14 inch category available in India. It weighs about 1.7 kg and comes with a 4GB memory and 500 GB hard disk. The e.go Aero range is priced between Rupees 39,000 and Rupees 49,000.

Ashok Tripathy, VP and Business Head, Wipro Systems and Technologies said the initial adoption of the product is expected to be at the enterprise level. "Wipro has understood that there is a need for light-weight, powerful yet affordable laptops in India. E.go primarily targets the progressive Indian on the move," he said. 

According to research firm Gartner, the Indian PC markethad declined 6.5 per cent in the final quarter of 2011.The combined desk-based and mobile PC market in India totaled close to 2.5 million units.